Product leader & operator

Rosa Welton

Rosa Welton is a product leader passionate about helping small businesses and consumers prosper. She combines product strategy, execution, and people leadership to deliver business impact. Across a career spanning e-commerce, marketplaces, and business software, she has fostered cultures of curiosity and experimentation.

She has built products that strengthen trust between buyers and sellers at eBay, help ServiceNow customers realize the value of their platform investments, and enable Intuit customers to simplify and offload workforce management.

Rosa founded Latinas in Product to bring together women with shared backgrounds to support one another in navigating careers in technology. Rosa is frequently called upon to lead complex cross-functional initiatives, bringing people together to establish new approaches around shared goals, and deliver meaningful results.

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Portrait of Rosa Welton

Recent Speaking & Media

Ambition Is Not a Dirty Word: Rewriting the Rules for Latina Career Success

Latinas in Tech Summit · 2026

A conversation with Monica Miyasato about ambition, cultural expectations, self-advocacy, and supporting career growth.

Speed Without Breaking Trust: AI Transformation at Scale

Product Talk — Products That Count · 2026

A conversation with Denise Hemke about AI, product development, and maintaining trust in complex business domains.

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Embracing the Complexity of Small Business Payroll

Products That Count · 2025

A conversation about customer empathy, cross-functional alignment, experimentation, and navigating the complexities of small-business payroll products.

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